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☆ Digital ad firm The Croud Group is actively on the hunt for a new private-equity investor
▼ + stars: | 2024-05-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

UK digital marketing firm The Croud Group is working with the investment bank GP Bullhound to search for a new private-equity investor, according to multiple sources familiar with the matter. Croud is already PE-backed, having taken on a 30 million pound, or around $28 million, minority investment from LDC in 2019. This story is available exclusively to Business Insider subscribers. But unlike some of its closest competitors, Croud hasn't been particularly acquisitive since it took on LDC's investment in 2019. "The valuation expectations would have been very high for Croud," Rosie McKeith, SI Partners director, told Business Insider.

Persons: Bullhound, Croud, Luke Smith, Smith, Ben Knight, Greg Paull, it's, Croud hasn't, Rosie McKeith, McKeith, OakNorth Organizations: Business, OakNorth Partners, HSBC, Campaign, Harvest, Croud, Ford, Guinness, Impakt Advisors, Partners Locations: LDC, Ford Europe, Dubai, OakNorth

☆ Target is taking a chunk of its ad business in-house to compete with Amazon and Walmart
▼ + stars: | 2024-03-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewTarget quietly rolled out a new way for advertisers to buy ads as it tries to win bigger budgets from brands. They added that Roundel Media Studio is intended to be a one-stop shop for advertisers buying search ads. Amazon runs its own ad business in-house, and retailers like Walmart, Kroger, and Albertsons have also recently taken parts of their ad businesses in-house. "Roundel Media Studio brings together many of Roundel's solutions and tools, starting with our sponsored product ads, Target Product Ads by Roundel," the landing page says. AdvertisementTinuiti's Marsten said Target needs to roll out other self-service tools to better compete with Amazon and Walmart.

Persons: —, Briana Finelli, Elizabeth Marsten, Wavemaker's Finelli, Criteo, it's, Tinuiti's Marsten Organizations: Service, Media, Business, Target, Procter, Gamble, Unilever, Walmart, Kroger, Albertsons, Amazon Locations: Criteo, Wavemaker, Tinuiti

☆ Cars are one of the few purchases Gen Z is reluctant to make online. Here's why that can be smart
▼ + stars: | 2024-01-17 | by ( Ana Teresa Solá | ) www.cnbc.com time to read: +1 min

Growing up in the age of the internet and technology, online shopping is second nature for Gen Zers. One-third, 32%, of Gen Z consumers shop online at least once a day, according to data from marketing firm Tinuiti. Yet, 80% of Gen Z drivers prefer to shop for a car in person. Only 9% prefer to do so online, according to a recent report by Cars.com, which defines Gen Z adults as those between ages 18 and 28. Baby boomers were the only generation more likely than Gen Z to purchase a car in person, with 89%, while millennials were the most likely to prefer buying online, with 16%.

Persons: Zers, Rebecca Lindland, boomers, millennials, Paul Waatti Organizations: Cars.com, Finance

☆ Advertisers pumped up to 90% of their Google ad spend into its AI tool, and some are now questioning whether it's actually performing.
▼ + stars: | 2023-11-06 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Performance Max also drove retailers' spend with Google's shopping ad products up 16% year-over-year, according to Tinuiti. Digital agency Arm Candy said that 45% of retailers' Google spend is handled with Performance Max. Specifically, the source said that the return on ad spend of Performance Max campaigns started slowing down this summer. Brand search campaigns are when companies buy search ads against their own brand names, like Hershey's buying "Hershey's" keywords, for example. Advertisers that like Google's AI say it helps them find new customersGoogle has tried to address advertisers' concerns about what Performance Max buys.

Persons: Max, Belardi Wong, Candy, Max proliferates, Zach Thompson, Thomas, We've, Merkle, Brendon Kraham, Brand, Google's Kraham, Calla Murphy Organizations: Google, YouTube, Max Locations: ROAS

☆ Google and Meta are creating so much new ad inventory, it's causing big price drops. Here's how much ads cost across the Big Tech giants.
▼ + stars: | 2023-08-04 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Ad prices declined in the second quarter as new formats like Reels and Shorts rolled out. After some rough quarters, Google's and Meta's ad businesses are on the rebound , and they're creating so much short-form video ad inventory that the surge in supply is driving ad prices down. "Anytime you've got an influx of newer ad inventory, typically that inventory does come with lower ad pricing," he said. And Instagram Reels ad inventory is both plentiful and 39% cheaper than Instagram Feed ads, according to Tinuiti. Meta also added more ads to its Marketplace on Facebook, which dropped Facebook ad prices by 25%, Taylor said.

Persons: Shawndu Stackhouse, Tom Williams, Andy Taylor, Pacvue, Taylor, Tinuiti's Taylor, Mike Ryan, Meta, TikTok TikTok Organizations: Inc, Getty, Tinuiti, Brands, Google, Anadolu Agency, Meta, Facebook, CPM Locations: Google's, Northeast Washington, lockstep

☆ As Twitter continues to implode, advertisers pin their hopes on Threads
▼ + stars: | 2023-07-12 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +8 min

Advertisers are eagerly watching how Meta's new Threads messaging app develops over the next few months as they look for a new social channel to reach consumers while Twitter continues to struggle. Meta is currently more focused on building the core Threads product as opposed to monetizing the app, Instagram head Adam Mosseri has said in various interviews and a post on Threads. "It's the most instant onboarding experience I've ever experienced in the history of my career, and my entire career has been in social," Tipograph said. Although it was easy for current Instagram users to create Threads accounts, he said, it's unclear how active they will be on the service. Since Threads is so new, it's unclear which kind of audience Threads is attracting, Tipograph said.

Persons: Natasha Blumenkron, Elon Musk, Blumenkron, Adam Mosseri, Mosseri, Rachel Tipograph, MikMak, Linda Yaccarino, Tipograph, It's, I've, Tal Jacobson, Jacobson, Instagram's Mosseri, Brian Wieser, Wieser, Angelo Carusone, Instagram, Carusone, Musk, Nick Fuentes, antisemite, isn't Organizations: Twitter, CNBC, Tesla, Meta, Perion, Companies, Media Matters, America, Media, Free Press, Tech, Facebook Locations: Instagram

☆ How Meta is fighting off Apple's best shot and saving its ad business
▼ + stars: | 2023-05-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Meta's AI tools has helped save its ad business, after Apple rolled out its ATT privacy feature. These AI tools have helped Meta regain the trust of some advertisers after ad performance declined. Knowing it would lose the user signals that made its ads business so lucrative, Meta heavily invested in artificial intelligence. "Meta's advantage in AI is its advantage in training data," said Adam Heimlich, CEO of Chalice Custom Algorithms. "Every advertiser who places a Meta tag on their site or app is contributing to Meta's advantage by contributing data.

The rise of AI-powered search could transform the internet. If AI-powered search catches on, it will upend the practice of search advertising. Right now, not a lot seems to have changed on the ad landscape, despite the media frenzy around the new AI search tools. Bannister doesn't think AI-powered search will change advertising drastically in the short term, but even small changes can have an impact on business. Sutton is cautiously optimistic though that the addition of AI to search queries on Bing and Google Search won't impact publishers like Gannett, which owns mostly news sites.

☆ 4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
▼ + stars: | 2023-02-06 | by ( Ryan Joe | ) www.businessinsider.com time to read: +6 min

Amazon's ad business grew 19% over the past year, while rivals like Meta were managing a decline. Amazon's ad business seems to be the only major ad business that's on the upswing. Part of the reason is that Amazon's ad business is newer than Google's and Meta's so a higher growth rate should be expected. Insider spoke with several ad buyers and industry experts to reveal why Amazon's ad business is growing compared to competitors like Google, Meta, and Snap. Both McKenna and Kern Schireson, CEO of the ad agency Known, believe this is the biggest reason why Amazon's ad business is thriving compared to its competitors.

☆ Meet the little-known Google exec steering the company's $209 billion ad business through an uncertain economy and the minefield of privacy concerns
▼ + stars: | 2022-12-24 | by ( Ryan Joe | ) www.businessinsider.com time to read: +10 min

Jerry Dischler is steering Google's $209 billion ads business through major challenges. It falls to him to reinvent digital advertising to keep its $209 billion ad business going. At the same time, he has to keep growing Google's ad business amid increasingly dour spend forecasts. He went on to search ads in 2008, and by 2009, he was overseeing Google's team that developed new ad formats. Even when some parts of Google's ad business slows, as YouTube and Google network ads did last quarter, it gains strength in other areas, such as search.

☆ Criteo has bet big that e-commerce ads will contribute to $1 billion in revenue by 2025. But a new crop of startups are also coming for those dollars.
▼ + stars: | 2022-11-25 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Adtech firm Criteo is battling for retailers' ad businesses with new competitors like CitrusAd. E-commerce advertising is driving much of Criteo's growth, with the firm hoping to hit $1 billion in revenue from retail media by 2025. Criteo's technology has moved beyond search ads to include display ads and ads that appear off the retailer's site. Not all retailers outsource their ad businesses, creating more competition with CriteoCriteo also faces competition from retailers themselves. Some retailers don't want Criteo or CitrusAd managing their ad businesses and license technology to build ad businesses that they manage themselves.

☆ YouTube and Meta are going after TikTok's vulnerabilities in a high-stakes attempt to bring creators, users, and ad dollars to their short-form video platforms
▼ + stars: | 2022-10-27 | by ( Lindsay Rittenhouse | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

YouTube and Meta look to short-form video as a way to revive declining ad revenue. Creators will be the key to enticing brands to advertise on short-form video apps. Meta, which reported a 3.6% year-over-year decline in ad sales, is also betting big on its short-form video format Reels. But even as Meta and YouTube lean into short-form video, advertisers still say TikTok comes out on top. But TikTok is still their priority for making short-form video content, said Kolin Kleveno, SVP of addressable media for Tinuiti.

☆ Kroger-Albertsons Merger Would Create a Big Player in Retail Advertising
▼ + stars: | 2022-10-14 | by ( Patrick Coffee | ) www.wsj.com time to read: +5 min

It also would create a big player in so-called retail media, one of advertising’s fastest-growing sectors. Kroger and Albertsons entered the retail advertising market in 2015 and 2021, respectively. Kroger and Albertsons don’t break out the ad revenue generated by their Kroger Precision Marketing and Albertsons Media Collective divisions. The merger of Kroger and Albertsons would create a fourth market leader at more than 13% market share, Mr. Lipsman said. For marketers, that would help simplify the retail ad market for consumer-goods brands and other advertisers who currently confront a rapidly increasing number of offerings.

☆ Cookies might not be tracking you, but some brands are
▼ + stars: | 2022-09-28 | by ( Leticia Miranda | Leticia Miranda Is A Business Reporter For Nbc News. | ) www.nbcnews.com time to read: +12 min

And for consumers who want to cut down on corporate monitoring, hitting “decline cookies” might not make much of a difference. Ulta Beauty’s Brent Rosso, vice president of the cosmetics seller’s ad business, called retail media networks “the hottest thing in the media world.”The Home Depot app encourages users to allow tracking. Home DepotNew ways to track and targetBefore the rise of retail media networks, retailers regularly sold ad space like sponsored products or banner ads on their own digital properties. But many retail media networks combine first-party data with existing third-party information, such as demographic data, to build more detailed profiles on consumers. About $40 billion will be spent this year across retail media networks alone, the analytics firm projects.

☆ YouTube Shorts' new ad revenue-sharing program is a big problem for TikTok and an even bigger problem for Meta's Reels
▼ + stars: | 2022-09-22 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +5 min

YouTube's new ad revenue-sharing program for Shorts creators is its latest effort to rival TikTok. Ad buyers say Shorts' rev-share program is bad news for TikTok, and worse news for Meta's Reels. But TikTok is still their priority for making short-form video content, said Kolin Kleveno, SVP of addressable media for Tinuiti. And advertisers predicted that even more creators will jump ship to YouTube Shorts thanks to its revenue-sharing program. Tinuiti's Kleveno said YouTube Shorts' revenue-sharing plan will put a ding in Reels' efforts to attract creators.

☆ Upcoming live events at Insider
▼ + stars: | 2022-01-19 | by ( Business Insider | ) www.businessinsider.com time to read: +6 min

Below is a list of our upcoming in-person and virtual events, including exclusive fireside chats, compelling panels, and reporter Q&As. Featured Events for Sustainability & Climate ActionInsider Introducing the Optimist's Destination for Climate ActionApril 10, 2023 | 3 PM ETDetails to come! InsiderFor a Better Future: Bridging Culture, Business, and ClimatePresented by DeloitteApril 25, 2023 | 12 PM ETDetails to come! Panelists from Tinuiti, Jungle Scout, Bobsled Marketing, and Cure Hydration will discuss what this trend means — watch hereHow advertisers can navigate the death of the third-party cookie. To submit a potential speaker for an upcoming event, please complete this form.

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